Resume
Experience
Marketing Coordinator, Lippincott
June 2022 – June 2023
- Contributed to Lippincott’s social media strategy and led content distribution through Sprout Social, ensuring timely, engaging, and platform-optimized posts.
- Crafted and published website articles, press releases, and PR materials to enhance brand positioning.
- Managed awards & competition submissions, overseeing narrative development & asset consolidation for case studies.
- Presented editorial calendars & campaign proposals, driving brand visibility & marketing strategy improvements.
- Oversaw website CMS, managing staff profiles, job listings, and SEO enhancements.
- Assisted in production & promotion of Icons in the Making podcast, outlining discussion topics & interview questions.
Consultant, Hartman Group Consulting, LLC
June 2021 – June 2022
- Developed target lists & search strategies, identifying high-value candidates.
- Established communication with candidates, assessing qualifications against client requirements.
- Conducted market research, identifying ideal candidate traits & industry benchmarks.
Associate – Global Market Insights, Atheneum
January 2021 – June 2021
- Generated over $90,000 in revenue through customized research & expert matching.
- Evaluated 1,800+ expert profiles, securing 200+ successful expert placements.
- Honed negotiation skills, facilitating seamless client-expert interactions.
- Achieved high client satisfaction ratings, delivering top-tier expert recommendations under tight deadlines.
Strategy Intern, VIVALDI_
August 2020 – November 2020
- Took on project management responsibilities for an internal website redesign, optimizing timelines & cross-team communication.
- Provided expertise in UX, programming, WordPress development, integration, & SEO implementation.
- Conducted in-depth analysis on a major insurance conglomerate & specialty insurance market for a key proposal.
- Facilitated and synthesized insights from customer focus groups, shaping strategic growth initiatives.
- Researched competitor business models & marketing strategies, developing actionable competitor case studies.
Summer Associate, MYÜBERLIFE
June 2018 – July 2018
- Developed a deep understanding of consulting strategy, HR processes, business analysis, cultural trends, and startup development.
- Contributed to client alignment meetings and candidate interviews, providing strategic insights and feedback.
- Conducted critical analysis and business strategy assessments in client workshops, identifying opportunities for growth, idea development, and structural improvements.
Marketing Intern, Isalis Boutique
May 2018 – August 2018
- Boosted social media engagement by leveraging Iconosquare analytics, optimizing Instagram product features, and directly engaging with customers to expand brand awareness.
- Developed and managed brand ambassador programs, coordinating promotions, events, and content for the weekly newsletter.
- Supported daily store operations, including inventory management, product preparation, sales assistance, and event hosting.
- Assisted in website CMS migration and enhanced SEO implementation, improving online visibility.
Education
Bachelor of Arts in French
Southern Methodist University ∙ 2019
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- Minors: Mathematics, Women & Gender Studies
- Recipient of the Dean’s Scholarship & Discovery Scholarship
- Dean’s Scholarship: Awarded for outstanding academic credentials and personal achievement.
- Discovery Scholarship: Competitive STEM-focused scholarship recognizing academic excellence.
- Honors & Affiliations: Tau Sigma National Honor Society
Claremont McKenna College ∙ 2015-2016
- Activities and societies: Student Investment Fund, Associated Students of CMC Senator.
- Completed coursework in Economics & Engineering.
Luxury & Retail Management Summer Program
Institut Français de la Mode ∙ 2018
Participated in a two-week intensive program at Institut Français de la Mode (IFM) in Paris, focusing on the culture, economics, and business of fashion and luxury. The curriculum combined lectures, workshops, and industry field visits, offering:
- Insight into the French approach to luxury (luxe à la française), including branding, merchandising, and consumer behavior.
- Analysis of iconic fashion maisons, their storytelling, communication, and global expansion strategies.
- Practical case studies on international brand positioning and the evolution of the luxury industry.
Summer Intensive Program
Girls Who Invest ∙ 2016
Selected as one of 30 scholars for a rigorous four-week program covering advanced corporate finance and investment strategies. The curriculum, taught by professors from Wharton, Columbia Business School, and Yale School of Management, focused on:
- Valuation methodologies, private equity, real estate finance, and options trading.
- Hands-on training in Bloomberg Terminal analysis and financial modeling.
- Industry exposure through asset management firm visits, company meetings, and a closing bell ceremony at the New York Stock Exchange.
- Developed and presented a business valuation for Comcast Corporation.